Luca Faloni boutique – Chelsea, London

This store is part of a wider re-thinking of Luca Faloni’s boutiques worldwide. Alongside this store, the team worked on other openings such as Miami, Munich and Milan. All of the stores are equipped with the same display system customized according to the client’s needs and crafted to ease and improve the shopping experience. Each shop is characterized by finishes, colors and details inspired by their locations while maintaining some signature features that make these spaces a natural extension of the brand’s identity.

The heart of the store is represented by two counters of the central area, characterized by a lower height: cash desk and bar. These two elements combine elegance and functionality. They are made of Canaletto walnut cladded with Marazzi tiles and with tops in genuine italian Arabescato marble. Their unique cylindrical base hollowed out to accommodate electrical cables, adding a touch of practicality and style and leaving the workstation clutter-free. The lounge area is entirely clad in mirrored panels and threedimensional aqua-green tiles, drawing inspiration from the classic design of London’s tiled pubs and tubes stations. The mezzanine hosts additional fitting rooms and a counter for the tailor, providing an extra service for clients interested in customizing their Luca Faloni garments.