Code Beach arrives in Lignano Sabbiadoro with a new contemporary beach club overlooking the sea, designed to welcome guests throughout the day, from relaxing on the beach to food and beverage moments and entertainment. The new opening is part of a broader development project for the Code Beach format, which also involved the Bibione venue, also created by Hi Contract, starting from the already established identity of the Versilia location.
For Code Beach Lignano, Hi Contract managed the design and implementation of the project with a clear objective: to transfer the brand’s recognisable atmosphere into the existing space through a few targeted elements, capable of creating an immediate transformation without the need for an invasive intervention.
The concept stems from a bespoke illustration inspired by palm groves and tropical atmospheres, reinterpreted through a palette of neutral, warm and sandy tones. The graphic design defines the bespoke boiserie and the cladding of the reception and beverage counters, created with printed panels enhanced by a textured natural stone-effect finish. The tatami-effect flooring, graphics and external signage complete a coherent visual language, built through colours and materials inspired by the surrounding landscape.
The boiserie, graphics and colour palette were entirely developed and produced by the Hi Contract team, making it possible to coordinate every element and optimise both time and costs. The project required particularly careful management of time and resources: development, production and installation were completed in less than a month, balancing a contained budget with the need to meet the opening of the summer season.
A targeted intervention with a strong identity, where graphics, materials and bespoke solutions transform the existing space, making it instantly part of the Code Beach universe.
